AdOps & Data Engineering

Ad Trafficking & Reporting
Ad Trafficking implies all the technical process that is compulsory for starting an ad campaign and all this process is carried out by Ad Traffickers on the ad server.  With the growth of Digital Marketing, the need for advertising operations and trafficking companies that would provide experienced ad operations specialists or ad traffickers is quite predictable.    Our experienced Ad Traffickers will help you by providing quality management of your ad campaigns at the same time giving you the chance to save both money and time.

ALDA Tech provides services on :

• Ensuring that the uploading of ads is done on time with the help of proper third-party ad servers
• Correcting placement of ads in the right and desired format
• Analyzing and troubleshooting of all the problems that might appear within the ad campaign organization process
• Regular report making to advertising sales agents about the ongoing process of advertising campaign creation in order to be sure about the correctness of billing

Data Specializations

Today these roles include individuals who reside in IT -- data engineers -- as well as those who sit in the business: data analysts and data scientists.   Recently, we see more data curators, a new role that focuses on bridging the worlds of business and IT in terms of data analytics.      

Data curators use tools to curate data for different analytical tasks, to allocate computational resources for accelerating data analysis, to add semantic meaning to a data catalog, to blend data sets together, and to organize project areas for teams of data analysts and data scientists to work together more effectively.        If your company is on the B-B or B-C business, and your company needs to collect and curate prospect clients information,  ALDA Tech has a team based in China specializing on data curation for the USA market.

• Data Collection : Web Data, External Sources, Internal Sources
• Data Hygiene : Structure Normalization, Data Cleanup, Name & Address Standardization
• Data Consolidation : Matching Algorithm - Exact & Fuzzy, Identify Resolution, Augmenting Geo-Spatial Data
• Data Compliance : Out-outs, Purge Requests, CPAC Compliance